Tuesday, October 23, 2012

Ad. Analysis

The ad I am analyising is the ipod nano ad in chapter 2, although I couldn't find the exact image, this image is similar to the ad. In this ad they are using simplicity to sell this product. Since apple is so popular , the image of an ipod speaks for it's self. There audience is Apple consumer. People desire apple products, that's why every 6 months or so they have a newer edition, because their consumers don't mind upgrading. I don't think Apple needs to change anything about their ad, because regardless of what they say in the ad, it will be sold based on popularity.


 
 
This ad is selling the Galaxy 3. I chose this ad because Galaxay is the new competetion for iphone. I believe the quote "It doesn't take a genius," is referring back to the iphone since many users complain that the iphone is to high tech. The Galaxy is supposed to be an easier phone that does all the things an iPhone would. In this ad they are comparing their phone and using the iphone to sell their product. This is actually a great ad since people think the iphone is the best phone out and in this ad it shows that the Galaxy is actually a better choice. This ad targets anyone considering buying a new phone and doesn't know what phone to choose.

2 comments:

  1. I think that this ad you choose is a very good example of how advertisers target different audiences, and you make a strong point, people think the iPhone or any apple product is the best out there, when the truth is that it isn't, it is all about advertising, apple has advertised their products very well and have made people believe that their products are "revolutionary", I liked it that you saw this ad.

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  2. I think that's accurate-the marketing is extraordinary and effective. We're almost all members of the Cult of Apple.

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